Welcome to James Hewitt Performance

Optimism & Performance

Remember the last athletic event that you watched on TV. Specifically, cast your mind back to the interviews after the event, with the winners and losers. How did the losers explain their performance? Could the words they used have an […]

AI vs. EI (Will A Robot Steal Your Job?)

New York City, 1997, reigning world chess champion Gary Kasparov is facing a formidable opponent: IBM’s recently upgraded Deep Blue computer. The match is taking place in a small television studio but several floors below, 500 people are squeezed into […]

‘Show Up’ & Listen To Your Body

One of my early coaches was fond of encouraging me to “just do the work”. The phrase became a personal mantra that continues to echo in my consciousness, to this day. 5 intervals into a 20 interval set and I […]

Can You ‘Stress-Proof’ Yourself With Exercise?

any of us try to dissolve the worries of the day in a pool of sweat on the treadmill or spin-bike, but growing evidence supports the idea that exercise can have a more long-lasting impact on our capacity to cope […]

A Fresh Approach To Goal Setting

ind out how you can ‘hack’ the goal setting process to significantly increase the probability of achieving your goals. Goal setting should be a fundamental part of any training programme. Many of us set goals, but unfortunately, human beings are […]

Formula One Arrives In Davos

recently attended the World Economic Forum Annual Gathering in Davos to lead a workshop with Hintsa as part of their contribution to the WEF’s ‘Peak Performance’ sessions. Read on to find out more about my time in Davos. Early on the morning of […]

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Top Tips For Criterium Racing

ind out more about criterium racing. What level of fitness do you require? What are the top 3 skills for criterium racing and how should you train? What level of cycling fitness do I require to compete in a entry […]

How To Plan A Cycling Training Programme (Part 2)

n part 1, we explored the first four stages in planning a cycling training programme: what questions should you ask yourself and how should you decide on and define your goals. In part 2, learn more about the practicalities of […]

How To Plan A Cycling Training Programme (Part 1)

ind out how to plan a cycling training programme & discover which questions you should ask yourself to unlock more of your cycling potential. Separate The Signal From The Noise It’s clear that structured training works but there is no single ‘best […]

Girona Pre-season Training Camp

Join me on a pre-season performance training camp, professionally guided and supported by GPM10, in the heart of Catalonia. Girona is fast becoming the established hub of the professional cycling community, and not without good reason. The area offers a […]

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